Factors affecting product mix

Whether you are using the 4Ps, the 7Ps, or the 4Cs, your marketing mix plan plays a vital role. The number and location of customers greatly influence the promotion mix. The degree of complexity of the product, level of investments required and the duration of product development process make up the factors that affect the target costing process based on product characteristics.

Members of an ACT team are multidisciplinary and provide service ranging from medication management to rehabilitation support. In fish products, the Japanese demand more "exotic" types than, say, would be sold in the UK. Such as, the advertising is an impersonal mode of communication that reaches a large group of customers.

It is the loss of dreams and hopes as much as the tangible loss that affects the person. How can you send marketing messages to your potential buyers. It is essential to promote products to enable the public to be aware that the products exist.

Higher number of products has a direct correlation with the benefits of target costing. Again labelling is expensive, and in promotion terms non-standard labels are more expensive than standard ones.

Cotton is a major foreign exchange earner for Zimbabwe. This product can be mass-produced and the volume is always a specific number. Subtracting target profit margin from target selling price results in allowable cost for each product. In case the group of potential customers is small and are concentrated in a particular locality, then personal selling is more likely to be effective.

In contemporary times, there seems to be a shift in focus offline to the online world.


Asthma is typically discussed in terms of "having an asthma attack. The automotive and camera industry are prime examples for how customers affect target costing based on their exact requirements. Assertiveness Directly stating your needs without being hostile or passive.

Any aversives that cause significant discomfort or harm physical or psychological are either prohibited or tightly monitored and controlled.

So, you have to make sure that you have a well-tailored process in place to minimize costs. Word of mouth is an informal communication about the benefits of the product by satisfied customers and ordinary individuals. Think out-of-the-box and select a locale that has enough space for your offerings.

Complex pieces of assistive technology include complex computerized communication devices. It has to be noted that the value of historical information reduces with greater innovation, thereby, reducing the benefits of product level target costing.

Auditory Related to the ear and the ability to hear. A person may pace or fidget and appear restless or nervous. It manufactures an extensive variety of sports equipment.

It involves physical agitation. Allied to this problem is the poor quality of service due to insufficient training. Retailers have always worked to establish close relationships with customers through the retail marketing mix.

Thus, the literature has a long tradition of testing the effects of various. Factors Affecting Effective Management of the procurement Function at Nakuru North Sub-County. Adapting the marketing mix to your strategy: product, price, place and promotion. The Product Life Cycle. External factors affecting price definition.

Internal factors affecting price definition. In this blog, we will begin to explore which are the major factors affecting. Devran ® V Epoxy All surfaces must be sound, dry, clean, free of oil, grease, dirt, mildew, curing compounds, loose and flaking paint and other foreign substances.

A product mix is the set of all the products offered for sale by a company. The structure of product mix has width, depth, length and consistency. Top 11 Factors Influencing Promotion Mix.

Article shared by: It is the prime factor affecting promotional mix. Different objectives can be achieved by using different tools of promotional mix.

Marketing Mix – 4P`s – Elements, Factors

These factors may include: i. Price of Product. ii. Type of Marketing Channel. iii. Degree of Product Differentiation. iv. Desire for Market.

Factors affecting product mix
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Product Mix: Top 10 Factors Affecting Product Mix